Reprinted from Phyllis Zimbler Miller’s blog posts at the LA Internet Business Examiner.
If you’re blogging in support of your brand, book or business, then it is especially important you make it as easy as possible for your blog readers to share your posts with others. The more people who read your posts the more potential customers/clientele you have for your products and services.
Let’s look at two major errors that many bloggers are making:
• Do your readers like to print out a really great post and then get annoyed when there’s no special print option? This is especially annoying when a site visitor uses the regular print function and gets the post PLUS pages of your blogroll, ads, etc., which wastes lots of paper. Does this absence of a special print option stop many of your readers from printing out your great post to share with others?
• Do your readers want to email a post to someone and there’s no email option? Believe it or not, at the moment there’s no email option here on examiner.com. (I’ve submitted a request for this function through the examiner.com support center.)
The interesting thing is that the examiner.com has the Share This plugin (http://www.sharethis.com), which usually includes an email option. But for some reason examiner.com has opted not to include this email option.
Perhaps the examiner.com thinking goes like this: We don’t want people to just email this post to someone; we want people to share this great post on a social bookmarking site.
But many people aren’t yet on bookmarking sites. Why prevent them from emailing a great post to their friends?
(You can seen an example of the Share This plugin with the email feature included as well as an example of a special print option at www.FictionMarketing.com/blog)
If your blog is missing a special print option and/or the email option, rectify this situation immediately. And then encourage your blog readers to use these options to share your posts with others.
P.S. And if you haven’t gotten our blogging chapter yet, do so now. We’ve provided a great deal of useful information for newbie bloggers as well as more advanced bloggers.