Author Jean Oram wrote a valuable blog post about why authors should consider creating a tagline for themselves:
Author taglines (or even writer taglines — you don’t need to be published to use one!) help readers, editors, publicists (hopefully!), and stumblers immediately recognize what you and your brand and your site is about. It should be memorable, short, and encompass what you are and what you write about, and in doing so, let folks know what you are not.
This blog post resonated with me — and reminded me that I had once written a tagline for the screenplays that Mitch and I write: “We write what we love — romantic comedies — and what we know — spy thrillers.”
(Mitch’s and my book FOUR COMEDY SCREENPLAYS features variations on the theme of romantic comedies. See the book on Amazon at http://amzn.to/TPy6Cs)
Actually, the above example is somewhat long for the taglines that Jean Oram envisions: “Right now my blog tagline is ‘Always learning. Always writing.’ That about sums up my blog and website at the moment.”
If I were to try creating a tagline for my fiction and nonfiction books combined, I might use “I write what I know and what I love.” And then I might add, for my fiction writing, “Featuring strong women.”
If you are a writer, do you have a tagline? Leave it below in the comments to share with others. Or try out a tagline now to see if it “fits” you.
For inspiration, click here to read Jean Oram’s entire post.
P.S. I just took my own advice and added my author tagline at the top right-hand side of this website blog.
© 2013 Miller Mosaic LLC
Phyllis Zimbler Miller is the author of fiction and nonfiction books/ebooks, including TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON and the romantic suspense spy story CIA FALL GUY.
She also has an M.B.A. from The Wharton School and is the co-founder of the online marketing company www.MillerMosaicLLC.com